A1 Performance Motor Oil

Marketing Email Spec Ad

Client: A1 Performance Motor Oil creates top-selling motor oil for high-end cars.

Challenge: This project targeted men aged 35-50 who own expensive high-performance cars. The ultimate goal was conversion to website sales.

Solution: I emphasized the brand’s luxury, performance, and exclusivity tones. My goal was to keep the email short and instill feelings of confidence and prestige while tapping into the pride of performance car owners.

Subject line:

 Finally. A Motor Oil Worthy of Your Car

 Snippet:

  A-1 Performance Motor Oil: The Best on the Market

 Headline:

Don’t Settle For Low-Performance Oil

 Body:

 You don’t own a high-performance car because you want to save money. You own it for the ear-to-ear grin you get taking a fast corner. You own it for the heads that turn as you cruise by. You own it for the bragging rights. You only want the best. That’s why you need A-1 Performance Motor Oil.

 Keep your high-performance engine running clean and smooth for years to come. No other product compares to A-1 Performance Motor Oil.

 

 Call To Action:

Click [HERE] to order now!

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