Macy’s Sweater Sale
Marketing Email Spec Ad
Client: Macy’s is a large department store chain. They offer apparel for men, women and kids, home furnishings, cosmetics and more.
Challenge: Macy’s wanted to send an email encouraging men to visit their local Macy’s store during a limited time event. The challenge was to make the messaging promotional and urgent while persuading men to find locate their local store and purchase fall sweaters.
Solution: I approached the email with the intent to keep it brief and impactful. Attention spans are short and brief copy holds attention. By adding a link in the snippet, I gave consumers the option to take action without having to open the email. The call to action is twofold as it allows the customer to find their closest Macy’s or shop online.
Subject Line
Up to 40% Off Top Brand Fall Sweaters at Macy’s
Snippet
Limited Time Only! Find Your Local Macy’s [HERE]
Headline
Top Brands Including Ralph Lauren, Calvin Klein, and Hugo Boss!
Subhead
September 8-10 Only - Macy’s Men’s Fall Sweater Event
Body
One stop shopping for all your sweater needs. Find fall fashion from on-trend brands to keep your look fresh. Save up to 40% during this limited time only. Don’t get caught out in the cold. Choose from a wide array of styles from brands you can trust. Ralph Lauren, Calvin Klein, Hugo Boss and More!
Call To Action
Find your local Macy’s [HERE] and [SHOP NOW]