Appleberry Farms Simple Healthy Steamed Veggies
Newspaper Spec Ad
Client: Appleberry Farms is a leading producer of organic frozen produce.
Challenge: Maintain their friendly, helpful, and sincere brand tone in a newspaper advertisement for a frozen vegetable product.
Solution: I directed this ad towards their prime audience of mothers aged 25-45 who have busy schedules yet still prioritize serving healthy, delicious meals to their children. The voice keeps in line with the brand’s tone of friendly, helpful, and simple.
Headline:
Organic Veggies Done Right Every Night
Body:
At Appleberry Farms, we want to provide the highest quality organic frozen produce. You want to feed your family nutritious food. Your kids, on the other hand, probably want veggies that aren’t mushy.
Get perfect veggies every time with Simple Healthy Steamed Veggies. Pop them in the microwave or drop them in a pot of boiling water. When the bag turns green, they’re done!
Life can be stressful enough without worrying about vegetables. Let us take something off your plate so you can put perfect veggies on theirs. Say goodbye to disappointment and hello to happy kids.
Call To Action:
Clip this coupon now and get your family a nutritious, easy-to-cook bag of organic Appleberry Farms Simple Healthy Steamed Veggies. Perfection awaits.